Search Marketing Manager

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Written by AI from the job title and company, not by Prana Pets, so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Search Marketing Manager at Prana Pets, you will play a critical role in shaping our online visibility and driving traffic to our website through integrated search engine marketing strategies. Your responsibilities will encompass developing and executing comprehensive SEO and SEM campaigns, analyzing performance metrics, and optimizing the customer journey. Collaborating closely with cross-functional teams, you will ensure that our marketing initiatives align with our overall business objectives while enhancing brand awareness in the pet care industry.

Job Responsibilities

• Develop and implement effective SEO and SEM strategies to increase website traffic and improve search rankings.
• Conduct keyword research and competitive analysis to identify growth opportunities.
• Monitor, analyze, and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Manage and optimize PPC campaigns across various platforms including Google Ads and social media channels.
• Collaborate with content creators to ensure content is optimized for search engines and audience engagement.
• Stay updated with the latest trends and changes in search engine algorithms and digital marketing best practices.
• Provide insights and recommendations to improve user experience and increase conversion rates.
• Lead the development and management of landing pages and ad copy based on analytical insights.
• Train and mentor junior team members on search marketing techniques and strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of hands-on experience in search engine marketing and optimization.
• Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, or equivalent.
• Experience managing multi-channel PPC campaigns with significant budgets.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills.
• Understanding of HTML, CSS, and basic website functionality.
• Proactive, self-motivated, and able to work independently in a fast-paced environment.

Technologies & Tools

The Search Marketing Manager will utilize various technologies and tools to effectively manage search marketing initiatives. Key software includes Google Analytics for performance tracking and analysis, Google Ads for managing pay-per-click campaigns, SEMrush or Moz for SEO research and optimization, as well as various content management systems (CMS) for website updates. Familiarity with A/B testing tools and email marketing platforms will also be beneficial in enhancing the overall strategy.

Ideal Candidates

The ideal candidate for the Search Marketing Manager position at Prana Pets should possess a passion for digital marketing and a deep understanding of the latest search engine trends. They should be analytical thinkers with a results-driven mindset, capable of working collaboratively across teams. A strong blend of creativity and technical acumen is essential, along with an unwavering commitment to continuous improvement. Additionally, a genuine interest in pets and caring for animals will align well with the company’s mission and values.