Senior Digital Media Manager

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Written by AI from the job title and company, not by QuinStreet, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Digital Media Manager at QuinStreet is responsible for developing and executing comprehensive digital media strategies that drive brand awareness, engagement, and conversion. This role involves overseeing the management of digital media campaigns across various channels, analyzing performance data to optimize strategy, and collaborating with cross-functional teams to enhance overall marketing efforts. The ideal candidate will be adept at leveraging data-driven insights to inform decision-making and will possess a strong understanding of digital marketing trends and best practices.

Job Responsibilities

• Develop, implement, and manage digital media strategies that align with company goals.
• Oversee and coordinate the execution of multi-channel digital media campaigns, including social media, SEO, SEM, email marketing, and display advertising.
• Analyze campaign performance metrics and prepare reports to provide actionable insights for continuous improvement.
• Manage relationships with external media vendors and agencies to optimize media buying and ensure efficient execution of campaigns.
• Collaborate with the content and creative teams to ensure the alignment of messaging and branding across all digital platforms.
• Stay updated on the latest digital marketing trends and technologies to identify opportunities for innovation.
• Guide and mentor junior team members to enhance their skills and contributions to the team.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field. A master’s degree is preferred.
• Minimum of 5-7 years of experience in digital marketing, with a focus on media management.
• Demonstrated experience in managing successful digital media campaigns across various channels.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Proficient in digital marketing tools and technologies, including Google Analytics, AdWords, social media platforms, and email marketing software.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a team-oriented environment.
• Creative thinking and problem-solving skills that drive innovative marketing solutions.

Technologies & Tools

The Senior Digital Media Manager will utilize various technologies and tools essential for successful campaign management and analysis. Key tools include Google Analytics for performance tracking, Google AdWords for SEM campaigns, social media management platforms such as Hootsuite or Sprout Social, email marketing software (e.g., Mailchimp, HubSpot), and content management systems (CMS) to manage and optimize digital content across platforms.

Ideal Candidates

Ideal candidates for the Senior Digital Media Manager position possess a profound passion for digital marketing, a strategic mindset, and a result-oriented approach. They are proactive, highly organized, and have exceptional project management skills. Strong leaders who excel in collaboration, these individuals are innovative thinkers, motivated by metrics and passionate about crafting compelling narratives. An analytical mindset paired with creative problem-solving abilities will enable them to thrive in a dynamic environment, driving impactful digital media initiatives for QuinStreet.