Senior Director of Growth & Retention Marketing

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Job Overview

The Senior Director of Growth & Retention Marketing at Pepper will lead the strategic vision and execution of marketing initiatives aimed at driving user acquisition, engagement, and retention. This role is pivotal in shaping the brand's marketing operations, leveraging data-driven insights to optimize customer journeys, and working cross-departmentally to implement innovative marketing strategies. The ideal candidate will possess a robust analytical mindset, an entrepreneurial spirit, and a track record of scaling marketing programs that foster long-term customer loyalty and growth.

Job Responsibilities

• Develop and implement comprehensive growth and retention marketing strategies that align with business objectives.
• Oversee the marketing team, establishing clear goals, performance metrics, and accountability measures to drive results.
• Conduct market research and competitive analysis to identify growth opportunities and customer needs.
• Create and manage budget plans for growth and retention initiatives, ensuring optimal resource allocation.
• Utilize A/B testing and performance metrics to optimize marketing campaigns and enhance customer experiences.
• Collaborate with product, sales, and customer success teams to ensure coherent marketing messaging and promotions.
• Measure, analyze, and report on the effectiveness of marketing campaigns, making recommendations for future initiatives.
• Establish and cultivate relationships with external partners and stakeholders to enhance marketing efforts and brand reach.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree preferred.
• 10+ years of experience in marketing, with at least 5 years in a leadership role focused on growth and retention.
• Proven track record of developing successful marketing strategies that drive user acquisition and retention.
• Exceptional analytical skills with experience in data-driven decision making and performance measurement.
• Strong leadership, communication, and interpersonal skills to effectively manage teams and collaborate with stakeholders.
• Proficient in utilizing marketing automation tools, CRM systems, and digital marketing channels.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.

Technologies & Tools

The Senior Director of Growth & Retention Marketing will utilize a variety of tools and technologies to enhance marketing performance and analytics, including CRM software such as Salesforce, marketing automation platforms like HubSpot, analytics tools such as Google Analytics, and social media advertising platforms. Familiarity with project management software such as Asana or Trello will also be beneficial to streamline workflows and team collaboration.

Ideal Candidates

The ideal candidate for this position will be a proactive and results-oriented leader with an innate ability to think strategically while also managing operational execution. Strong problem-solving skills, creativity in approaching challenges, and a passion for data-driven marketing are essential traits. Successful candidates will demonstrate a commitment to cultivating a positive team culture, possess excellent communication skills, and remain adaptable in responding to an ever-evolving market landscape.