Senior Director of Product Marketing and Growth - B2B / Advertising

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Mozilla, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Product Marketing and Growth - B2B / Advertising at Mozilla is responsible for driving the strategic direction and execution of marketing initiatives focused on product offerings within the B2B advertising sector. This role involves building and leading a high-performing marketing team, developing go-to-market strategies, and leveraging data-driven insights to enhance product adoption and revenue growth. The ideal candidate will collaborate cross-functionally with product management, sales, and other stakeholders to ensure alignment with business objectives and market trends while championing Mozilla’s mission to keep the internet open and accessible.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to drive adoption and growth of B2B advertising products.
• Lead product positioning, messaging, and go-to-market campaigns that resonate with target audiences.
• Analyze market trends and competitor activity to inform product development and marketing initiatives.
• Collaborate with cross-functional teams including product management, sales, and customer success to ensure cohesive messaging and execution.
• Manage and mentor a team of product marketing professionals to foster a culture of creativity and accountability.
• Measure and report on the effectiveness of marketing campaigns and adjust strategies as necessary to improve results.
• Engage with customers and stakeholders to gather insights and feedback, leveraging this information to refine product offerings.
• Represent Mozilla at industry events and conferences, strengthening brand presence and networking with key players in the B2B advertising space.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of experience in product marketing and growth, specifically within the B2B or advertising sector.
• Proven track record of successfully launching and managing product marketing campaigns that drive growth.
• Strong understanding of digital advertising technologies and trends.
• Excellent written and verbal communication skills, with the ability to present complex ideas clearly.
• Leadership experience with a history of managing and developing high-performing teams.
• Strong analytical skills with proficiency in data analysis and market research.

Technologies & Tools

The Senior Director of Product Marketing and Growth will utilize a variety of technologies and tools, including Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms, data analytics tools like Google Analytics and Tableau, and collaboration tools such as Slack and Asana. Familiarity with A/B testing platforms and digital ad management software will also be essential to the role.

Ideal Candidates

Ideal candidates for the Senior Director of Product Marketing and Growth will possess a blend of strong analytical capabilities, creative thinking, and strategic vision. They should be adaptable, culturally aware, and capable of thriving in a fast-paced, dynamic environment. A passion for technology and an unwavering commitment to championing user privacy and an open internet will be crucial, alongside the capability to foster collaboration and motivate teams across varying disciplines.