Senior Director of Product Marketing

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Written by AI from the job title and company, not by Workiva, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Product Marketing at Workiva plays a crucial role in driving the go-to-market strategy for our innovative product suite. This individual will lead a high-performing team, collaborating closely with product development, sales, and customer success to craft compelling value propositions and effective messaging. The Senior Director will be responsible for establishing product positioning, conducting market research, and implementing marketing strategies that enhance brand awareness and customer engagement. This leadership position requires both strategic vision and operational expertise to support product growth and success in the marketplace.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies aligned with business objectives.
• Lead product positioning and messaging to clearly articulate value propositions to target audiences.
• Collaborate with cross-functional teams, including product management, sales, and customer success, to ensure cohesive marketing efforts.
• Conduct market research and competitive analysis to inform product development and marketing strategies.
• Oversee the creation of marketing collateral, including presentations, product datasheets, and case studies.
• Manage and mentor a team of marketing professionals, fostering a culture of innovation and results-driven performance.
• Analyze marketing performance metrics and utilize insights to optimize strategies and campaigns.
• Represent the company at industry events, conferences, and customer meetings, enhancing brand visibility.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of experience in product marketing, with at least 5 years in a leadership role.
• Proven track record of successfully launching and marketing SaaS products.
• Strong understanding of market dynamics and customer needs within relevant industries.
• Excellent analytical skills and experience using data to drive decision-making.
• Exceptional communication and presentation skills to articulate ideas and engage stakeholders.
• Experience in managing a diverse team and fostering a collaborative work environment.

Technologies & Tools

The Senior Director of Product Marketing will utilize a variety of technologies and tools to enhance productivity and efficiency. These may include customer relationship management (CRM) software such as Salesforce, marketing automation tools like HubSpot, analytics platforms for performance measurement, and project management software for team collaboration. Familiarity with data visualization tools and content management systems will also be advantageous in crafting compelling marketing strategies and materials.

Ideal Candidates

Ideal candidates for the Senior Director of Product Marketing position will exhibit qualities such as strong leadership, strategic thinking, and a deep understanding of customer-centric marketing principles. They will be adaptable and demonstrate an ability to thrive in a fast-paced, dynamic environment. A results-oriented mindset, coupled with excellent problem-solving skills, will enable them to effectively navigate challenges. The ideal individual will also possess a passion for technology and innovation, driving enthusiasm within the team and across the organization.