Senior Manager, Acquisition Marketing - Remote USA(eligible states)

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Job Overview

The Senior Manager of Acquisition Marketing at The RealReal will be responsible for designing and executing strategic marketing initiatives aimed at driving customer acquisition and enhancing brand awareness. This role requires a data-driven approach to optimize marketing campaigns across various channels to achieve growth objectives. The Senior Manager will work cross-functionally with product, sales, and analytics teams to identify opportunities and generate insights that enhance overall marketing effectiveness while maintaining the brand's unique position in the luxury resale market.

Job Responsibilities

• Develop and implement comprehensive acquisition marketing strategies to drive new customer growth and increase market penetration.
• Manage end-to-end campaign execution, including planning, execution, measurement, and optimization across digital and traditional marketing channels.
• Analyze and interpret data to identify trends and provide actionable insights to refine marketing tactics and improve ROI.
• Collaborate with creative and content teams to ensure cohesive messaging and branding across all customer touchpoints.
• Lead a team of marketing professionals, providing mentorship and guidance to achieve individual and team goals.
• Establish key performance indicators (KPIs) to measure the effectiveness of marketing programs and report regularly to senior leadership.
• Stay informed of market trends and competitor activities to adjust strategies proactively.
• Manage the marketing budget effectively, ensuring cost control and alignment with business objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in digital marketing, with a focus on customer acquisition and growth strategies.
• Demonstrated experience in managing successful marketing campaigns across multiple channels (e.g., SEM, social media, email marketing).
• Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, Tableau).
• Excellent project management skills and the ability to lead cross-functional teams.
• Exceptional written and verbal communication skills.
• Proficient in marketing automation and CRM systems.

Technologies & Tools

The role of Senior Manager, Acquisition Marketing, utilizes a variety of technologies and software tools including marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) systems like Salesforce, and data analytics tools (such as Google Analytics and Tableau). Familiarity with social media advertising platforms and SEO tools is also essential for executing comprehensive acquisition strategies.

Ideal Candidates

The ideal candidate for the Senior Manager, Acquisition Marketing position will possess a strong blend of creative and analytical thinking, enabling them to craft compelling marketing strategies while also interpreting data to guide decision-making. They will demonstrate leadership qualities, with a passion for mentoring and developing team members. A results-oriented mindset, ability to work collaboratively in a fast-paced environment, and an eagerness to drive innovation are critical characteristics that make someone a great fit for this role at The RealReal.