Senior Manager, Category Marketing - Pavement

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Job Overview

The Senior Manager, Category Marketing - Pavement at Graco will be responsible for leading the strategic direction and execution of marketing initiatives within the pavement category. This role involves collaborating with cross-functional teams to drive product positioning, market analysis, and the development of marketing campaigns aimed at maximizing product visibility and market share. The successful candidate will play a critical role in formulating marketing strategies that align with corporate goals, ensuring effective communication and brand consistency across all channels.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for the pavement category to achieve revenue targets and market growth.
• Conduct market research to identify trends, customer needs, and competitive landscape for informed decision-making.
• Collaborate with product management, sales, and engineering teams for successful product launches and lifecycle management.
• Create and manage marketing campaigns, including digital, print, and event marketing, to increase brand awareness and customer engagement.
• Analyze campaign performance through KPIs and metrics, making data-driven adjustments to enhance effectiveness.
• Prepare and present marketing budgets, forecasts, and reports to senior management, ensuring alignment with business objectives.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and high-performance standards.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in marketing, with at least 3 years in a managerial role within a manufacturing or industrial context.
• Demonstrated success in developing and executing marketing strategies in similar industries.
• Strong analytical skills with proficiency in interpreting market data and performance metrics.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders across different functions.
• Proficient in digital marketing tools and platforms, as well as Microsoft Office Suite.

Technologies & Tools

The Senior Manager, Category Marketing - Pavement will utilize a variety of technologies and tools, including customer relationship management (CRM) software, digital marketing platforms (such as Google Analytics and social media management tools), and project management tools (like Asana or Trello). Familiarity with automated marketing systems and marketing analytics software will also be advantageous for optimizing campaigns and tracking performance metrics.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset combined with a strong creative flair, facilitating innovative marketing solutions. They should be results-driven, with the ability to thrive in a fast-paced environment while managing multiple projects simultaneously. Effective leadership skills are paramount, as the candidate will guide a team and collaborate across departments. A strong passion for the industry and a commitment to continuous learning and professional growth will further enhance their suitability for the role.