Senior Manager, Search Engine Optimization - United States (f/m/d)

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Written by AI from the job title and company, not by Spark Networks, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Search Engine Optimization at Spark Networks will play a pivotal role in enhancing the online visibility and search rankings of the company’s websites and brands. This position is responsible for devising and implementing comprehensive SEO strategies, analyzing performance metrics, and collaborating with cross-functional teams to optimize content and user experience. The ideal candidate will possess a deep understanding of the latest SEO trends, algorithms, and best practices to drive organic growth and enhance overall digital marketing efforts.

Job Responsibilities

• Develop and execute SEO strategies aligned with business objectives to improve organic search rankings and traffic.
• Conduct comprehensive keyword research and competitive analysis to identify opportunities for growth.
• Collaborate with content creators to ensure SEO best practices are incorporated into all content, including blog posts, web pages, and promotional material.
• Monitor, analyze, and report on SEO performance metrics using tools such as Google Analytics, SEMrush, and Ahrefs.
• Lead a team of SEO specialists, providing guidance, training, and professional development opportunities.
• Implement technical SEO improvements, including site audits and optimization of meta tags, alt text, and site architecture.
• Stay current with SEO trends, algorithm updates, and industry changes, adjusting strategies as necessary.
• Collaborate with the engineering and design teams to ensure SEO best practices are integrated at all stages of web development.

Qualifications

• Bachelor’s degree in Marketing, Communications, Information Technology, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in SEO, with at least 2 years in a managerial role.
• Proven track record of improving organic search rankings and driving significant traffic growth.
• In-depth knowledge of Google’s algorithm updates and ranking factors.
• Hands-on experience with SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, or equivalent.
• Strong analytical and problem-solving skills with the ability to derive actionable insights from data.
• Excellent verbal and written communication skills.
• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.

Technologies & Tools

This position requires proficiency in various technologies and tools vital for executing SEO strategies effectively. Familiarity with Google Analytics, SEMrush, Moz, Ahrefs, Google Search Console, HTML, CSS, and content management systems (CMS) such as WordPress is essential. Knowledge of tracking and reporting software, as well as experience in working with marketing automation tools, is also highly beneficial.

Ideal Candidates

The ideal candidate for the Senior Manager, Search Engine Optimization role will be a results-driven individual with a strong passion for digital marketing and a keen analytical mindset. They should possess excellent leadership skills, demonstrating the ability to inspire and develop a team. Creative thinkers who can devise innovative strategies and adapt to the ever-changing SEO landscape will thrive in this position. Strong interpersonal skills and the capacity to collaborate effectively with diverse teams are crucial for success at Spark Networks.