Senior Marketing Analytics Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Analytics Manager at EDB will play a critical role in shaping and executing marketing strategies through data-driven insights. This position requires a proactive leader who will oversee the marketing analytics team, develop comprehensive analytical frameworks, and drive data initiatives that support operational goals. The ideal candidate will utilize a combination of advanced analytics, metrics monitoring, and reporting to inform marketing decisions, enhancing overall campaign effectiveness and driving business growth.

Job Responsibilities

• Lead the marketing analytics team in designing and implementing analysis frameworks to assess campaign performance.
• Develop predictive models to forecast customer behavior, enabling targeted marketing efforts.
• Collaborate with cross-functional teams to integrate data insights into product development and marketing strategies.
• Manage the development and execution of reports and dashboards to track KPIs and inform stakeholders.
• Identify opportunities for optimization in marketing channels based on data analysis.
• Oversee the a/b testing process for marketing initiatives to ascertain effectiveness and adjust strategies accordingly.
• Mentor team members on analytical best practices and promote a data-centric culture within the organization.
• Stay current with industry trends and emerging technologies in marketing analytics.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Data Science, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing analytics or a related role.
• Strong proficiency in analytical tools and software, such as Google Analytics, Tableau, or similar platforms.
• Experience with statistical analysis programming languages such as R or Python.
• Demonstrated experience in data visualization and reporting tools.
• Exceptional analytical and problem-solving skills with a keen attention to detail.
• Strong communication skills with the ability to present complex information succinctly.
• Proven leadership experience and ability to work collaboratively in a team environment.

Technologies & Tools

The Senior Marketing Analytics Manager will primarily utilize a variety of technologies and tools to effectively analyze and interpret marketing data. This includes, but is not limited to, advanced analytics software such as Google Analytics and Adobe Analytics, data visualization tools such as Tableau and Power BI, statistical programming languages like R and Python, and customer relationship management (CRM) platforms. Familiarity with marketing automation tools and social media analytics platforms is also beneficial for this role, enabling a comprehensive view of marketing performance across multiple channels.

Ideal Candidates

Ideal candidates for the Senior Marketing Analytics Manager position possess a blend of analytical expertise, strategic thinking, and strong leadership qualities. They should be passionate about data and capable of translating complex datasets into actionable insights. A successful candidate will demonstrate adaptability in a fast-paced environment, possess exceptional communication skills, and thrive in collaborative settings. Furthermore, they embody a genuine interest in continuous learning and industry evolution, bringing enthusiasm and a results-oriented approach to the company’s marketing analytics initiatives.