Senior Program Manager, Marketing Operations

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Athleta, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Program Manager, Marketing Operations at Athleta will take the lead in orchestrating and optimizing our marketing strategies. This role is pivotal in ensuring the seamless execution of marketing initiatives while driving operational efficiency across various programs. The successful candidate will work closely with cross-functional teams to align marketing goals with corporate objectives, enhance customer experiences, and watch over program performance metrics to adjust strategies as necessary. Your expertise in project management, marketing operations, and analytics will play a crucial role in cultivating innovative solutions to advance Athleta’s mission of empowering women through premium activewear and community engagement.

Job Responsibilities

• Lead and manage multi-channel marketing programs, ensuring alignment with strategic goals.
• Collaborate with product development, creative, and sales teams to define and execute marketing campaigns.
• Analyze marketing performance data to inform decisions and optimize future strategies.
• Develop and maintain project timelines, budgets, and resource allocations for all marketing initiatives.
• Oversee the implementation of marketing automation tools, ensuring effective use across teams.
• Facilitate meetings and communication among stakeholders to ensure program objectives are met.
• Mentor and train team members on marketing operations best practices and tools.
• Generate insights and reports for senior management on program performance and efficiency improvements.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• 5-7 years of experience in marketing operations or program management, preferably in a retail or e-commerce environment.
• Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot).
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Exceptional project management skills and experience with project management tools (e.g., Asana, Trello).
• Excellent verbal and written communication skills.
• Strong leadership abilities, with experience in mentoring and managing teams.

Technologies & Tools

The Senior Program Manager will utilize various technologies and tools to enhance operational efficiency and program effectiveness. Key software includes marketing automation platforms such as Salesforce Marketing Cloud and HubSpot for campaign management, as well as analytics tools like Google Analytics and Tableau for performance reporting. Familiarity with project management tools such as Asana or Trello will be essential for tracking project timelines and collaborating with teams.

Ideal Candidates

The ideal candidates for this position will exhibit a strong passion for marketing and operations, coupled with a results-oriented mindset. They will possess exceptional problem-solving abilities and be adaptable to a fast-paced, dynamic work environment. Strong interpersonal skills are critical, as the role requires extensive collaboration with cross-functional teams. Additionally, a commitment to Athleta’s mission of promoting active lifestyles for women will resonate with the successful candidate, driving them to achieve excellence in all marketing operations.