Senior Retail Media Campaign Manager - 79266

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Written by AI from the job title and company, not by Swoon, so some details may not match this job. The employer's own page has the real description.

Overview

As a Senior Retail Media Campaign Manager at Swoon, you will orchestrate the development and execution of cutting-edge retail media campaigns, driving performance marketing initiatives aimed at maximizing brand visibility and ROI. This role entails collaborating cross-functionally with various teams, utilizing analytics to inform strategies, and ensuring the alignment of campaign goals with overarching marketing objectives. You will be responsible for managing client relationships, optimizing ad placements, and leveraging data insights to refine strategies that enhance customer engagement and sales conversion.

Job Responsibilities

• Develop, implement, and manage comprehensive media campaigns within retail environments to meet client objectives.
• Analyze campaign performance metrics, providing actionable insights and recommendations for continuous improvement.
• Collaborate with internal teams to create aligned marketing strategies that promote product visibility.
• Build and maintain strong relationships with clients and stakeholders, ensuring transparent communication throughout the campaign lifecycle.
• Monitor market trends and competitive landscape to identify opportunities for growth and innovation.
• Oversee budgeting, forecasting, and optimization of campaigns in alignment with financial goals.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in retail media advertising or digital marketing.
• Proven track record of managing successful campaigns that demonstrate measurable results.
• Strong analytical skills with proficiency in data interpretation and reporting tools.
• Excellent communication and interpersonal skills, with a focus on client relations.
• Ability to work collaboratively in a fast-paced, dynamic environment.

Technologies & Tools

The Senior Retail Media Campaign Manager will utilize a variety of technologies and tools, including but not limited to project management software such as Asana or Trello, analytics platforms like Google Analytics and Tableau, and retail media networks for ad placements. Familiarity with Customer Relationship Management (CRM) software and social media advertising tools is also crucial for the effective execution of campaigns.

Ideal Candidates

The ideal candidate for this position possesses a blend of strategic thinking, creativity, and strong analytical capabilities. They should be driven by results and demonstrate a strong understanding of retail marketing dynamics. A proactive approach to problem-solving and a keen insight into consumer behavior are essential. Strong organizational skills, attention to detail, and the ability to manage multiple projects concurrently while meeting tight deadlines will set apart the best candidates in this role.