Senior Search Engine Marketing Manager, Apartments.com

About this kind of role

What a Senior Search Engine Marketing Manager, Apartments.com usually does. The employer's own details are in the listing.

Typically does: This role focuses on planning, implementing, and optimizing paid search marketing campaigns to drive traffic and leads for apartment listings. Responsibilities include keyword research, ad copy creation, bid management, and performance analysis across various search engines. They often manage a team of specialists and collaborate with other marketing teams to ensure alignment with overall marketing strategies. A key focus is maximizing return on investment and achieving key performance indicators.

Tools and skills: Proficiency in Google Ads, Bing Ads, and other search advertising platforms is essential, alongside strong analytical skills, experience with data analysis tools, and a solid understanding of SEO principles.

Good fit for: Individuals with a strong analytical mindset, a passion for digital marketing, and a proven track record of managing successful paid search campaigns typically thrive in this role.