SEO Manager (remote)

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Written by AI from the job title and company, not by NRG Energy, so some details may not match this job. The employer's own page has the real description.

Job Overview

The SEO Manager at NRG Energy will be responsible for crafting and implementing comprehensive SEO strategies to enhance our online visibility, drive organic traffic, and optimize our website's performance. This role involves collaborating with various teams to create content, conduct keyword analysis, and monitor site analytics. The SEO Manager will also leverage technical SEO practices and oversee on-page and off-page optimization efforts to ensure alignment with industry best practices and NRG Energy's business objectives.

Job Responsibilities

• Develop and execute effective SEO strategies to improve organic search rankings and increase website traffic.
• Conduct thorough keyword research and analysis to identify strategic opportunities.
• Optimize website content, including blogs, articles, and landing pages, to improve search visibility.
• Monitor and analyze website performance metrics using various analytics tools.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated.
• Perform technical SEO audits and recommend improvements for site architecture and navigation.
• Stay updated on the latest SEO trends, algorithm updates, and best practices.
• Report on SEO performance and present findings to management and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• Minimum of 3-5 years of experience in SEO and digital marketing.
• Proficient in Google Analytics, Google Search Console, and other SEO tools such as SEMrush or Moz.
• Strong understanding of on-page, off-page, and technical SEO principles.
• Experience with content management systems (CMS) and HTML/CSS.
• Excellent analytical skills with the ability to interpret data and trends.
• Strong communication and collaboration skills to work across teams.

Technologies & Tools

The SEO Manager will leverage a variety of technologies and tools to enhance search performance. This includes analytics platforms such as Google Analytics and Google Search Console, SEO software like SEMrush and Moz for keyword research and tracking, content management systems (CMS) for content optimization, and collaboration tools such as Trello or Asana for project management. Familiarity with HTML and CSS will also be beneficial for making necessary on-site changes.

Ideal Candidates

Ideal candidates for the SEO Manager position will possess a deep passion for search engine optimization and a commitment to staying ahead of industry trends. They should demonstrate strong analytical thinking, creativity in problem-solving, and an ability to adapt to changing digital landscapes. Excellent communication skills, combined with a proactive and collaborative approach, will enable them to effectively partner with cross-functional teams and drive SEO initiatives that support NRG Energy's goals.