Sr. Director of Product Marketing (Part-Time)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Vivian Health, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Director of Product Marketing at Vivian Health will play a pivotal role in defining and executing the product marketing strategy for our innovative healthcare solutions. This part-time position requires a visionary leader who can effectively balance strategic oversight with hands-on marketing execution. The successful candidate will work collaboratively with cross-functional teams to enhance product positioning, drive market adoption, and ensure alignment with customer needs and organizational goals.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies that align with business goals.
• Lead market research initiatives to identify customer needs, trends, and competitive landscape.
• Collaborate with product management to influence product direction based on market insights.
• Create impactful marketing collateral and sales tools to support customer engagement and sales success.
• Coordinate and execute product launches, ensuring cohesive messaging across all channels.
• Engage with sales teams to provide training and insights that drive effective customer interactions.
• Monitor and analyze product performance metrics; adapt strategies to optimize results.
• Develop and manage budgets for product marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA is preferred.
• A minimum of 7-10 years of experience in product marketing, with a focus on healthcare or technology sectors.
• Demonstrated success in developing product marketing strategies that drive revenue growth.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional verbal and written communication skills, with a strong aptitude for storytelling.
• Proficiency in digital marketing tools and platforms, CRM software, and data analytics tools.
• Ability to work independently, prioritize tasks, and manage time effectively in a part-time role.

Technologies & Tools

The Sr. Director of Product Marketing will utilize a variety of technologies and tools, including CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), data analytics solutions (e.g., Google Analytics, Tableau), and collaboration tools (e.g., Slack, Microsoft Teams). A familiarity with email marketing services, social media management tools, and content management systems is also highly advantageous for executing successful product marketing initiatives.

Ideal Candidates

Ideal candidates for this position will exhibit a strong blend of creativity and analytical thinking, with a passion for healthcare innovation. They should possess excellent leadership skills, enabling collaboration across departments while fostering a positive team environment. A results-oriented mindset, coupled with the ability to thrive in a fast-paced, flexible work atmosphere, is essential. Candidates should also demonstrate resilience and adaptability, especially in navigating the evolving healthcare landscape.