Sr Director Product Marketing

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Written by AI from the job title and company, not by Dayforce, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Sr. Director of Product Marketing at Dayforce is responsible for leading and orchestrating the go-to-market strategy for our products, ensuring that our offerings resonate with market needs and drive substantial revenue growth. This role requires a strategic thinker with a deep understanding of product positioning, competitive analysis, and customer insights. The Sr. Director will collaborate closely with product development, sales, and customer success teams to craft compelling narratives that articulate the value of our products, ultimately enhancing customer adoption and satisfaction.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with overall business objectives.
• Lead market research initiatives to identify customer needs, market trends, and competitive landscapes.
• Collaborate with product management to define product positioning, messaging, and go-to-market plans.
• Oversee the creation of marketing collateral, including product brochures, data sheets, and white papers.
• Manage and optimize product launches, ensuring cross-functional alignment and effective communication.
• Track and analyze market performance metrics to gauge the success of marketing initiatives and adjust tactics accordingly.
• Foster relationships with key stakeholders, including sales teams and external partners, to enhance collaboration and drive product success.
• Mentor and develop a high-performing product marketing team, nurturing their skills and career growth.

Qualifications

• A Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 10+ years of experience in product marketing, preferably in the technology or SaaS industry.
• Proven track record of successful product launches and marketing campaigns.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional verbal and written communication skills, with an aptitude for creating compelling narratives.
• Experience leading cross-functional teams in a fast-paced environment.
• Proficient in using CRM and marketing automation tools.

Technologies & Tools

The Sr. Director of Product Marketing will utilize a variety of technologies and tools to drive marketing efforts and evaluate performance metrics. This includes CRM platforms such as Salesforce, marketing automation tools like HubSpot, data analytics software, and project management tools such as Asana or Trello. Familiarity with A/B testing and user experience tools is also beneficial to optimize product messaging and user engagement.

Ideal Candidates

Ideal candidates for the Sr. Director of Product Marketing position possess strong leadership qualities, emotional intelligence, and a collaborative mindset. They thrive in dynamic environments and are adaptable to change while maintaining a focus on results. Such individuals exhibit a deep curiosity about market dynamics and customer behavior, enabling them to identify opportunities for growth. Their proactive approach to problem-solving and ability to communicate effectively across various functions will be critical to driving the success of our products in the marketplace.