Sr. Product Marketing Manager, Channel

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Written by AI from the job title and company, not by Atlassian, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Sr. Product Marketing Manager, Channel at Atlassian will be responsible for developing and executing comprehensive marketing strategies that drive product adoption and growth through partner channels. This role plays a critical part in aligning product positioning, messaging, and go-to-market plans with the unique needs of partnerships. The successful candidate will collaborate with cross-functional teams including product management, sales, and customer success to ensure that the product offerings resonate with target audiences, ultimately leading to increased revenue and market share.

Job Responsibilities

• Develop and implement channel marketing strategies for product launches and promotions.
• Work closely with partners to create tailored marketing plans that drive adoption and utilization of Atlassian products.
• Analyze market trends and competitive landscape to adjust marketing strategies accordingly.
• Craft compelling product positioning and messaging that aligns with partner needs and customer preferences.
• Collaborate with sales teams to develop sales enablement tools and training for partners.
• Measure and report on the effectiveness of channel marketing initiatives and optimize as needed.
• Act as a primary point of contact for key channel partners, building strong relationships.
• Support the development of case studies and testimonials that highlight successful channel partnerships.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of product marketing experience, ideally in a technology or software environment.
• Proven track record in managing channel marketing relationships and driving measurable results.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent verbal and written communication skills with a knack for storytelling.
• Experience in developing marketing collateral and sales enablement resources.
• Strong project management skills, demonstrating the ability to manage multiple priorities simultaneously.

Technologies & Tools

The Sr. Product Marketing Manager, Channel will utilize a variety of tools and technologies to support marketing efforts. This includes Customer Relationship Management (CRM) software like Salesforce, marketing automation platforms such as HubSpot or Marketo, analytics tools like Google Analytics, and collaboration tools such as Atlassian's own Jira and Confluence for project tracking and documentation.

Ideal Candidates

Ideal candidates for the Sr. Product Marketing Manager, Channel position will possess a strong blend of marketing acumen and technical understanding. They should demonstrate strategic thinking and creativity in marketing initiatives while being grounded in data-driven decision-making. The ability to foster relationships and collaborate with various stakeholders, combined with a proactive and adaptable approach to challenges, will enable success in this role. A passion for technology and an understanding of software development processes will further enhance the candidate's fit within the Atlassian culture.