Sr. Technical Product Marketing Manager

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Written by AI from the job title and company, not by EDB, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Technical Product Marketing Manager at EDB will be responsible for developing and executing marketing strategies that showcase the value proposition of EDB's products. This role requires a deep understanding of both technical aspects and market dynamics, allowing the candidate to bridge the gap between product development and customer needs. The ideal candidate will work collaboratively with product management, sales, and technical teams to effectively communicate product features and benefits through various channels and initiatives, driving customer engagement and market growth.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for EDB's product offerings.
• Collaborate with product management to understand product features, functionality, and roadmap.
• Create compelling product messaging and positioning that resonates with target audiences.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Design and lead product launches, including planning, execution, and follow-up activities.
• Work with the sales team to create sales tools and collateral that support customer engagement.
• Measure and report on the effectiveness of marketing initiatives using clear metrics and KPIs.
• Gather and analyze customer feedback to drive continuous improvement in product offerings.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing or technical marketing roles.
• Strong understanding of database technologies, particularly PostgreSQL and cloud services.
• Excellent written and verbal communication skills, with the ability to convey complex information simply.
• Proven experience in market research and competitive analysis.
• Ability to work cross-functionally in a fast-paced environment.
• Strong analytical skills with an emphasis on metrics-driven decision making.

Technologies & Tools

The Senior Technical Product Marketing Manager will utilize a variety of technologies and tools in their day-to-day operations. Key tools include customer relationship management (CRM) software, marketing automation platforms, data analytics tools, and collaborative software for project management. Familiarity with database systems, particularly PostgreSQL, and understanding cloud infrastructure will be essential for effective engagement with the technical aspects of EDB's products.

Ideal Candidates

The ideal candidate for the Senior Technical Product Marketing Manager role will possess a blend of technical acumen and marketing expertise. They should demonstrate strong leadership qualities, coupled with exceptional project management skills and the ability to work collaboratively within cross-functional teams. A passion for technology and a commitment to understanding customer needs are essential. This individual should be adaptable, innovative, and able to thrive in a dynamic workspace, displaying a proactive approach to problem-solving and opportunity identification.