Staff Product Manager, Marketing Analytics and Integrations

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Job Overview

As a Staff Product Manager, Marketing Analytics and Integrations at Ascenda, you will be instrumental in shaping our marketing data strategies and ensuring effective integration of analytics across various platforms. You will lead the development and execution of analytical products that enhance marketing effectiveness, facilitate data-driven decision-making, and optimize customer engagements. This role demands a strong blend of technical expertise, strategic thinking, and collaborative leadership to drive product innovation and create value for our stakeholders.

Job Responsibilities

• Develop and manage the product roadmap for marketing analytics and integrations, aligning with the company's strategic objectives.
• Collaborate with cross-functional teams including engineering, marketing, and data science to deliver high-quality analytics solutions.
• Analyze market trends and user feedback to inform product developments and enhancements.
• Establish key performance indicators (KPIs) to measure the success of analytics products and marketing initiatives.
• Perform competitive analysis to identify opportunities for product differentiation.
• Lead product demonstrations and provide training to internal users and customers on new analytics capabilities.
• Ensure compliance with relevant data privacy laws and best practices.

Qualifications

• Bachelor's degree in Marketing, Business, Data Science, or a related field; an MBA is preferred.
• A minimum of 5 years of experience in product management, specifically in marketing analytics or data integration roles.
• Proficiency in analytics tools and platforms (e.g., Google Analytics, Tableau, or similar).
• Strong understanding of data integration processes and interoperability between various software platforms.
• Exceptional project management skills with a proven track record of delivering products on time.
• Excellent analytical and problem-solving abilities, with a focus on data-driven decision-making.
• Strong interpersonal and communication skills, capable of working collaboratively across teams.

Technologies & Tools

The Staff Product Manager, Marketing Analytics and Integrations will work with a variety of technologies and tools, including but not limited to business intelligence platforms like Tableau and Power BI, analytics tools such as Google Analytics and Adobe Analytics, data integration platforms such as Talend or MuleSoft, and project management software like Jira or Trello. Familiarity with SQL, Python, or R for data analysis will be advantageous.

Ideal Candidates

The ideal candidate for this position will be a proactive and innovative leader who thrives in a fast-paced environment. They will possess a strong analytical mindset and a passion for understanding customer needs through data. Excellent communication skills will enable them to effectively convey complex concepts to diverse audiences. A collaborative spirit, along with the ability to influence stakeholders and drive consensus, will be essential for success in this role. The candidate should also be adaptable and eager to learn in a dynamic industry landscape.