Senior Paid Media Manager

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Written by AI from the job title and company, not by Directive, so some details may not match this job. The employer's own page has the real description.

Overview

Directive is seeking a highly skilled Senior Paid Media Manager who will play a pivotal role in overseeing our paid media campaigns across multiple platforms. This position requires a strategic thinker with a deep understanding of online advertising, data analytics, and market trends. The Senior Paid Media Manager will not only manage budgets and optimize campaigns but also collaborate closely with the marketing and creative teams to drive traffic, enhance brand visibility, and improve conversion rates. As a leader in this space, you will implement best practices and innovative strategies to yield measurable results and contribute to the overall growth of Directive.

Job Responsibilities

• Develop, implement, and manage comprehensive paid media strategies across various channels, including Google Ads, Facebook Ads, LinkedIn, and more.
• Analyze campaign performance metrics and adjust strategies accordingly to maximize ROI.
• Oversee budget allocation and ensure effective spend management across all campaigns.
• Conduct competitive analysis and market research to enhance campaign targeting and effectiveness.
• Collaborate with the creative team to produce engaging ad copy and visuals that resonate with target audiences.
• Mentor and lead a team of paid media specialists, providing guidance and support in execution and strategy.
• Prepare and present detailed reports on campaign performance and insights to key stakeholders.
• Experiment with new advertising formats and trends to stay ahead of market changes.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• A minimum of 5 years of experience in paid media management, preferably in an agency setting.
• Proficient in digital advertising platforms, including Google Ads, Facebook Business Manager, and LinkedIn Ads.
• Strong analytical skills with a data-driven approach to decision-making.
• Experience with tools such as Google Analytics, SEMrush, and AdEspresso.
• Excellent communication and interpersonal skills for client interaction and team collaboration.
• In-depth knowledge of SEO best practices and how they integrate with PPC strategies.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of technologies and tools to ensure the effective execution and optimization of campaigns. This includes, but is not limited to, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, SEMrush, and various reporting and analytics tools. Familiarity with marketing automation platforms and customer relationship management (CRM) software will also be advantageous for streamlining operations and improving targeting strategies.

Ideal Candidates

The ideal candidate for the Senior Paid Media Manager position at Directive is an innovative leader with a passion for digital marketing and a track record of driving successful paid media campaigns. They should possess exceptional problem-solving skills, the ability to think strategically, and an eagerness to stay updated on industry trends and evolving technologies. A collaborative mindset, along with strong mentoring capabilities, will be crucial in fostering a high-performing team environment. Candidates who thrive in fast-paced and dynamic settings, and who can manage multiple projects simultaneously while maintaining attention to detail, will excel in this role.